From a 370 square-meter outlet spread over two levels in an upscale Mumbai neighborhood, Starbucks began serving its first cappuccinos and lattes in the Indian market.
Both in its décor and products, the Starbucks flagship store has an Indian touch. There are vintage trunks, hand carved-wooden screens and tables of Indian teak.
The coffee it serves is prepared with coffee beans grown in India. Some food items such as...
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Globalization is opening new markets for some businesses. It is also influencing the tastes of local people. Coffee is becoming more popular in India and Starbucks is hoping to capitalize on the opportunity.
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