Learning Irish English

Oliver Lyons runs the Swan Institute, which has been a fixture on Dublin's main shopping street for the past decade. His school attracts around 4,000 students a year, from Europe and beyond, with more and more coming from the Middle East and China.

This year, many schools like Oliver's are reporting extra business, due, they think, to the Olympics in London. Some even suggest that reports of higher costs for accommodation and flights into the UK might have led more students to choose Ireland. And the Irish accent, rather than being viewed as a handicap, is actually quite sought after by students, Oliver says: "Irish English tends to be pretty clear in its pronunciation, easier to actually study. People have said that, for example, in the UK, in advertising agencies, the Irish accent is considered attractive because it's got...

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